If you're in need of no-cost ways to generate customers for your new complementary therapy business, especially if it has an online shopping cart, the best way is Article Marketing because it's free and the traffic keeps coming, day after day, from one piece of work. So if you are looking for product launch ideas read on. Article Marketing isn't a fast way to get started online, but it's a low-cost, risk-free method anyone can adopt. First let's compare it with some different ways to get Internet traffic. Let's take the example of promoting a new shopping cart. A traditional way of getting traffic to your new site, taught by many on-line marketing training, is to contact other website owners asking for a link exchange. This can work, but it's a slow process and you need to be careful who you target. For instance, if I sell dog collars by mail order I may be happy to do a link exchange with someone who runs dog training classes, but not someone else promoting dog collars. Another method is posting on forums in your niche, with your URL in your signature. Also effective, but time-consuming. In theory a Pay-Per-Click (PPC) campaign is quick to set up and you could see prospects within an hour. In practice unless you're experienced at these campaigns, you can spend ages testing for the optimum settings and exhaust your budget without making a single sale. I did! And being cynical , I often wondered how many clicks were by my competitors, spending my funds! Additional online methods include FFA (Free For All) sites and traffic exchanges where you view other people's sites, in return for them viewing yours. This strikes me as a waste of time. I am trying to sell, not buy, so why sit bored, clicking on other people's sites so that they will sit bored clicking on my site? They probably never even see my advert. With tabbed browsers the temptation is just to open the next tab to click on the advert, never reading the adverts. These methods are time-consuming and ineffective for a serious product launch. Offline promoting methods include networking to exchange cards at business clubs. Time-consuming, expensive and again in general, people are attending to sell, not to buy. In contrast, article marketing targets people who have implied that they are interested in the subject your website targets. Choose the correct keywords and readers will be actively looking to buy, not sell. The idea of article marketing is that you write an article and submit it, with your website details, to article directories from which publishers can draw content for newsletters etc so long as they include your website details with your article. Then when interested parties read your article, they can click onto your website. The article you have produced in an hour or so stays (theoretically) online forever and you can receive targeted traffic from it in perpetuity. For example, I submitted an article in October 2005 and 4 years later it is still generating traffic, with no extra work, and had received 28,897 lifetime views, with 5,961 clicks through to my website. How much would that have cost in PPC? Another advantage is that the best article directories email you a report showing the keywords on which your article is being found. In my opinion article marketing has so many advantages over alternative methods that I cannot think of any reason why it would not be one of your marketing strategies. Much of my success with article marketing was learned through trial and error. With a little free, or low cost, training I would have realized the potential much earlier. Article Marketing Is A Key Component Of Any Internet Marketing Website Many times when I am communicating with other marketers and I bring up the subject of article writing, I'll get a response like "I'd rather have a root canal, than write!" Article writing doesn't have to be this hard, follow these guidlines, and you'll write articles that get more readers! Practical Ideas On How To Utilize SEO For Article Marketing Why do article marketing? For many Internet marketers, the SEO benefits of article marketing are immense. For one, it is probably the most cost effective, yet more powerful form of Internet marketing. Why is this? Is It Wise To Work With An Article Spinner Link Building Content spinner. Almost all article spinners really are worthless, however in the event that, like myself you happen to be lucky enough to get an effective link building article spinner then you could save a great deal of time in generating hundreds of back-links to your website. How You Can Write Articles Successfully So As To Maximize Internet Marketing And PageRank? Whether you are just starting out with your online business, or you are seasoned pro, writing and distributing articles is one of the most effective and low-cost ways to drive lots of targeted traffic to your site. Article Marketing - A No Cost Technique For Your Company To Find Clients When Funds Are Limited When times are hard and money is short here's a way to cut the advertising budget. Would you like a source of free traffic to your website? Here's a way that everyone can use, and best of all the visitors keep coming over and over again. Article Submission To Achieve The Optimum Amount Of Page Views Submitting articles to the article directories is a time honored strategy for generating traffic. It has been used since the early days of the Internet and is still an effective traffic generation strategy even in our Web 2.0 times. 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